Strategic Communications · NYC & Lima
A recovering lawyer turned communications strategist based in Brooklyn, specializing in architecture, real estate, proptech, and design.
Account Director
Account Director at Great Ink, one of America's leading PR boutiques exclusively focused on commercial real estate and the built environment. Leading communications strategy for a portfolio of industry-leading CRE clients across investment, development, law, proptech, and engineering.
Communications & Strategy Consultant
Ongoing communications and marketing advisor to CC17, one of Lima's most distinctive boutique real estate developers. Work includes spearheading the full redesign of their digital presence, directing their Instagram strategy, and advising on sales and marketing across active developments in the burgeoning San Isidro and Miraflores neighborhoods.
Instructor · Parsons School of Design
Instructor at Parsons School of Design, ranked one of the world's best design institutions. Taught Sustainable Systems, a course exploring how designers, artists and strategic thinkers can build products, systems and services that are socially, environmentally and economically sustainable, across four major themes: Climate Change, Materials, Energy, and Water.
US Market Entry & Business Development · Talents & Co
US representative for Talents & Co, a Paris-based international consulting agency at the intersection of architecture, design, and real estate development. Led efforts to establish and grow the firm's presence in the American market, connecting developers, architects, designers, and investors across borders. Founded by Alain Trincal, former Executive Director at Ateliers Jean Nouvel, Talents & Co brought a distinctly European vision to some of the world's most ambitious residential, hospitality, and cultural projects.
The best stories don't just inform. They move people.
Francisco began his career studying law, where he learned that the most persuasive arguments are not confined to courtrooms. They shape public opinion, influence decisions, and move markets. A graduate degree from Parsons School of Design brought him to New York more than a decade ago and expanded that foundation into a deeper understanding of how design, narrative, and strategy converge. Together, these disciplines reshaped how he sees the world, not as isolated fields, but as tools for building meaning and momentum.
Storytelling is both craft and strategy. The ability to shape the right narrative at the right moment can define the trajectory of a business, an idea, or a place. Francisco works with clients who are shaping what is next, from emerging proptech ventures to legacy real estate institutions, operating at the intersection of communications strategy, media relations, and urban thinking.
In an age where AI is rewriting the rules, tools alone are not enough. What elevates the work is discernment, the intuition and taste to recognize which story is worth telling and how to tell it with clarity and force.