Practice
The best stories don't just inform. They move people.
PR, sales and marketing for real estate and everything it touches: the proptech companies reshaping the industry, the architects and designers behind its buildings, and the policymakers, nonprofits and advocates who shape how cities grow. From media relations and public affairs to digital campaigns and residential sales, between New York and Lima.
Selected Work
Current engagements
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01 Great InkAccount Director New York
Account Director at Great Ink, the PR boutique devoted to commercial real estate and everything it touches: capital markets and development, the proptech companies reshaping the industry, the architects and designers defining its buildings, and the policymakers who decide what gets built.
Visit Great Ink
02 CC17Sales & Marketing Director Lima, Peru
Sales and Marketing Director at CC17, one of Lima's most distinctive boutique real estate developers. Leading sales and marketing for active developments in San Isidro and Miraflores, the city's most exclusive neighborhoods, including the full redesign of the firm's digital presence and its Instagram strategy.
Visit CC17
Previously
03 Parsons School of DesignInstructor · Sustainable Systems New YorkPast
Instructor for the Sustainable Systems course at Parsons School of Design, bringing a communications and strategic lens to questions of design, systems thinking, and environmental responsibility.
04 Talents & CoUS Market Entry & Business Development Paris, FrancePast
US representative for Talents & Co, a Paris-based international consulting agency at the intersection of architecture, design, and real estate development. Led efforts to establish and grow the firm's presence in the American market, connecting developers, architects, designers, and investors across borders.
Founded by Alain Trincal, former Executive Director at Ateliers Jean Nouvel, Talents & Co brought a distinctly European vision to some of the world's most ambitious residential, hospitality, and cultural projects.
About
From the courtroom to the skyline.
Francisco began his career studying law, where he learned that the most persuasive arguments are not confined to courtrooms. They shape public opinion, influence decisions, and move markets. A graduate degree from Parsons School of Design brought him to New York more than a decade ago and expanded that foundation into a deeper understanding of how design, narrative, and strategy converge.
Storytelling is both craft and strategy. The ability to shape the right narrative at the right moment can define the trajectory of a business, an idea, or a place. Francisco works with clients who are shaping what is next, from emerging proptech ventures and legacy real estate institutions to the nonprofits, advocates and public officials who influence how cities grow. The work sits at the intersection of communications strategy, media relations and public affairs.
In an age where AI is rewriting the rules, tools alone are not enough. What elevates the work is discernment, the intuition and taste to recognize which story is worth telling and how to tell it with clarity and force.
